Sports has the power to build culture and bring about a collective national identity. In this article, the author studies how football as a sport might have brought about the emergence of a new urban culture in the city of Bueno Aires in the 1920s. Here's an excerpt:
"... In these accounts, it is the massness of football, its capacity to fill stadiums with thousands of spectators, that makes it a useful hegemonic tool. In this sense, football represents one example of a familiar phenomenon in the history of Latin American popular culture. As the cultural practices of poor people are disseminated and repackaged by the mass media,
they are sanitized for a heterogeneous, multiclass audience, and they lose their oppositional meanings. In this form, they are available for nationalist appropriation by the state. ...
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